TLC (TV channel)

TLC (former initialism for The Learning Channel) is an American cable TV specialty channel which initially focused on educational content. Since 1991 TLC has been owned by Discovery Communications, the same company that operates the Discovery Channel, Animal Planet and The Science Channel, as well as other learning-themed networks. The channel is one of the few cable networks also legally available in Canada under its original American interpretation.[citation needed]

TLC imports a significant amount of programming material from the United Kingdom (such as Junkyard Wars) mostly through its parent company's ties to the BBC. It also produces U.S. versions of some shows (like What Not to Wear, originally a BBC production) as well as original programming (like Robotica).

A High Definition simulcast of TLC was launched on 1 September 2007. It is currently available on many cable and satellite systems in the United States and Canada, including Bell TV, Cogeco, Cox, Dish Network, DirecTV, Shaw Cable, Rogers Cable, Mediacom, insight Communications, Bright House Networks, Charter Communications, Time Warner Cable, Verizon FiOS and Comcast.

History

The Learning Channel: “a place for learning minds”

The channel was founded in 1972 and was originally dedicated to be an informative/instructional network focused on providing real education through the medium of TV. At one point it was known as Appalachian Community Service Network.[1] In November 1980 the channel became known as "The Learning Channel", subsequently shortened to "TLC."[2] The channel mostly featured documentary content pertaining to nature, science, history, current events, medicine, technology, cooking, home improvement and other information-based topics. These are often agreed to have been more focused, more technical, and of a more academic nature than the content that was being broadcast at the time on its rival, The Discovery Channel. The station was geared towards an inquisitive and narrow audience during this time, and had modest ratings except for "Captain's Log with Captain Mark Gray". This was a boating safety series which aired on TLC from 1987 to 1990 and achieved between a 4.5 to 6 in the ratings. "Captain's Log" was also the highest compensated series in the history of TLC receiving over thirty (30) times more compensation than any other series on TLC at that time and was allowed to sign yearly (vs. quarterly) contracts.

By the early 1990s, The Learning Channel was a sister channel to the Financial News Network (FNN) which owned 51 percent of the channel with Infotechnology Inc. After FNN went into bankruptcy in 1991, the Discovery Channel's owners went into talks of buying The Learning Channel. An agreement was made with FNN and Infotech to buy their shares for $12.75 million. The non-profit Appalachian Community Service Network owned 35 percent of the network, and was also bought out.

The Learning Channel continued to be focused primarily on instructional and educational programming through much of the '90s, but began to air shows less focused on education and more themed towards popular consumption and mass-marketing; these would be later expanded.

TLC still aired educational programs such as "Paleoworld" (a show about prehistoric creatures), though more and more of its programming began to be devoted to niche audiences for shows regarding subjects like home improvement (HomeTime and Home Savvy were two of the first), arts and crafts (similar to Martha Stewart), crime programs such as The New Detectives, medical programming (particularly reality-based ones following real operations of real people and following them through the process), and other shows that appealed to daytime audiences, particularly housewives. This was to be indicative of a major change in programming content and target audience over the next few years.